Media marketing is a pattern that continues to gain momentum. Here's all what you have to understand.

While billboards and TV commercials are still in use and remain effective marketing tools, the past couple of years have actually seen the emergence of brand-new marketing formats that drive traffic and motivate sales much better than anything else on offer. Social media marketing is considered one of the top consumer trends at present, and for good reasons. The huge majority of consumers spend more time on social networks today than at any point in the past thanks to how innovative and entertaining these platforms have actually become. Businesses realised that they could capitalise on this success by website promoting their services and products on spaces where consumers spend hours on end just scrolling. You are now most likely to see ads and marketing campaigns most relevant to you in a subtle way. For example, short videos or disappearing images have actually become efficient marketing tools, something that the US shareholder of Philip Morris will know.

Today, many businesses from across markets and industries are making an effort to support the environment and promote environmentally friendly practices in various ways. This came as a result of continued consumer demands and pressures in an effort to drive a positive force of change in business. This has now turned into among the biggest consumer trends as the majority of people do their due diligence before buying an item or doing business with a business. Consumers will take the time to investigate the ecological impact of companies they consider purchasing from and make a buying choice depending upon their findings. This technique offered more prominence to local businesses that have local distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that aim to support local companies while also supporting the environment. This is something that the activist investor of Pernod Ricard is likely aware of.

Digital solutions were once specifically preferred by more youthful customers who matured with tech and appreciate the convenience factor it provides. As we've become more connected and knowledgeable about online offerings, more demographics are now drawn to digital choices as they understand the many advantages they stand to unlock. This is why companies today invest substantial amounts in enhancing their online presence and digital offerings. In fact, improving the customer experience has become one of the most important consumer trends in numerous spaces, especially the e-commerce sector. Consumers now enjoy a wide range of digital choices and features that make their shopping experience a lot more enjoyable. From adding useful filters that can be applied to only get the most relevant results to the addition of digital payment choices, e-commerce businesses have given consumers every reason to shop on their platforms. This is something that the activist stockholder of Reckitt will understand.